Motto Whimsy

I've noticed lately that vehicles belonging to the City of St. Louis have a motto inscribed on their license tags:

THE PLACE TO BE

My mind thrills to the inferences one could possibly draw from this slogan. For example, it may not be much of a place to work, learn, raise a family, buy, sell, own property, or anything like that... but when you're within city limits, you can raise existing to an art form!

Another thought inspired by this slogan is how symmetrical, how Shakespearean, yes, and how appropriate it would be if the motto of East St. Louis, Illinois, were: THE PLACE NOT TO BE.