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So it happens that a large share of my collection of pet peeves is devoted to the radio business. If you're thinking about going into radio, you could do worse than to take my little list of radio dos and don'ts to heart. Learn them, love them, live them. Think of them as the Ten Commandments for Disc Jockeys. And bear in mind that they represent the point of view of someone who mainly listens to the radio while driving.
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Tip: when you lean in to murmur sweet nothings to the microphone, you've lost the highway segment of your audience. It's bad enough when the sentence descends to an inaudible low point on the one piece of information you really wanted to hear. For example, just last week I heard a KFUO-FM host say, in a steadily descending singsong voice, "This next piece is by the American composer William (mumble)..." That just made my day. All I really wanted to know was the composer's last name, and that's exactly what I couldn't hear. But at least I heard the rest of the sentence, so I had a clue to follow up online. I have heard other DJs massage their tonsils on the grille of the microphone for entire paragraphs at a time, lost minutes that I can never recover. It's tricky, guys. I know it from experience ranging from the dramatic stage (as an undergraduate actor) to the pulpit and, yes, even a bit of radio work. It doesn't come naturally. But there is a way to express yourself without letting 2 out of 3 sentences end "down." It's going to take some practice. But the commuter set will love you!
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Tip #1: Use your "down time" (like, during commercials and pieces of music) to rehearse what you're going to say next, whether it's scripted or not. Tip #2: When you're recording a spot for a local sponsor, don't save the first take. Keep starting over until you get it right. Or, get a sentence at a time in the can, then edit together the best take of each sentence. Otherwise you're just cheating your advertisers. Tip #3: Relax. Many of your mistakes happen because you're rushing yourself. It's not fun to listen to someone who sounds nervous.
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Tip #1: Don't ever, ever yawn when your mike is hot... especially while you're talking! Do you think I'm kidding, radio dude? I've heard you do this, and it's impossible to understand what you're saying. More to the point, it makes me want to pound my head against the steering wheel! Tip #2: If you can't go for a minute or two without making a habitual smacking noise, or clicking, clucking, popping, or otherwise fooling around with your lips, tongue, or palate, please stay off the air. Tip #3: If you have a sniffle, take a sick day. My sanity can only endure so much of a voice that sounds like it needs to blow its nose. Tip #4: If you have chronic asthma or emphysema, such that every wheezing breath you take becomes a major feature of your radio patter, you may be eligible for disability benefits. I pray that you are, because listening to you makes me feel short of breath. Tip #5: What's that thing rolling around in your mouth? Are you sucking on an ice cube? Or has your upper dental plate come loose? For pity's sake, stop playing with it and spit it out! You're hard enough to understand when you're not talking around whatever object you're sucking.
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4. Know when (and when not) to use a script. Some radio jocks are naturals at improvising, even when it comes to flogging a sponsor's product on air. Others in the same situation ramble on and on, repeating themselves needlessly. The really bad ones speak in run-on sentences, forcing their way past commas and full-stops and breathing in the middle of a phrase. They could really help themselves (and their clients) by writing a script and practicing it a few times before recording the spot. Other jocks, however, come over so wooden when they read aloud that it sounds like a mish-mash of words snipped out of another speech and spliced together in the editing room. A smart producer could help such a guy by asking him to explain, in his own words, the spot he is about to record... and then, on the sly, record this "off the record" summary. Dollars to donuts, it would sound much more natural and unforced!
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This is "how to succeed in the business without really trying"--you hook your viewers or listeners with a minimum of content and keep them hooked, somehow or other, through a lot of advertisements (which are the real program) and a few pieces of flaccid fluff (which exists only to keep you tuned in). What I would like to see and hear is a program packed solid with really interesting material. On the rare occasion I run across such a program, it's a wonderful experience that makes the time pass a bit less like the living hell that (for me) boredom tends to be.
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Dick Cavett, at the other end of the spectrum, can make intelligent conversation with anyone he has on his show. I was very impressed when I listened to the radio broadcasts of the Detroit Symphony which he hosted. And certain of the local classical-radio hosts are heroes of the same kind. At least, by reading the liner notes during an on-air symphony, they can make a credible show of being knowledgeable about their field. The little tid-bits that they share may not be particularly original or scholarly, but at least they make the host sound intelligent. And their apparent interest in the topic can be infectious. On the other hand, it's hard to enjoy listening to a presenter who doesn't know the correct pronunciation of terms and proper names in the topic area under discussion. You have to wonder how important the program is, really, if the producers couldn't be bothered to give it to a better-informed host.
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Having any kind of plan is essential in a linear medium like radio. Knowing down to the second how long each piece of music is and when each scheduled feature is supposed to begin can go a long way toward preventing embarrassment, such as when a piece of music has to be cut short for a news update. But again, because the unexpected does happen, sometimes those unanticipated overlaps can happen. That's when a radio host shows what he's made of. If he can cover the awkwardness with grace and make it seem like it might have been planned that way, he'll go far in the business!
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Sometimes it's only a matter of the host being in a rush. He's got to recap what you've just heard and make way for the update, or commercial, or whatever is scheduled to happen in 15 seconds, and he can only fit in so much. Such times bring the best out of a radio host who has journalistic training. Ever heard of the "inverted triangle"? A news writer develops a certain habit of mind in which the most important facts gravitate toward the front end of a story. It's sort of like a mental brazilnut effect. It's something to work on, again requiring regular practice over a long period of time, and maybe mentally rehearsing what you're going to say on the short-term level. This way what your listener really wants to know comes out first, then any other information you can give them is handed out in order of importance, as time permits. Just a thought.
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One implication, specifically for classical programming (very soon to be a moot point in St. Louis), is that brisk, upbeat pieces will tend to play better than haunting, delicate elegies, etc. Where this becomes extra challenging is the apparent contradiction between this "commandment" and...
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Maybe it's just me, but I find that it doesn't take very many reps to turn a golden oldie, or a hot new hit, into a sickening bore. Maybe it has to do with how I grew up. My brother had a way of latching onto a song or an album and playing it until he had wrung every molecule of musical and emotional interest out of it - a process that, for him, took ages longer than for me. I'm not claiming to have an eidetic memory. But sometimes I thought the way my brother's listening habits (carried out in close proximity to where I laid my head) constituted a form of mental and spiritual torture. His songs became so deeply impressed on my mind that, like them or not, I could not pass a quiet moment without feeling an urge to hum them or move my feet to a beat only I could hear. It didn't help that, at the same time, I saw right through these songs and hated them more every day. In this way I came to know practically every song recorded by (ugh!) Richard Marx by heart. Deliver me! And perhaps that is why I want to admonish every radio DJ, classical or otherwise, to err on the side of variety. I don't want to end up hating the good stuff!