RATED E FOR EVERYONEThis seems to be based on the symbols used to rate the maturity level of video games, like the ones I used to sell during my sojourn in retail. "Ao" for Adults Only, "M" for Mature, "T" for Teen, "E10+" for Everyone 10 and older, "eC" for Early Childhood, etc. So this sign shows an awareness of the world young people live in--one might even go as far as to say "hipness"--that is amazing to see in a group of people who still think reader-board messages such as "AUTUMN LEAVES, JESUS DOESN'T" are going to reach the unsaved.
On the other hand, I'm not sure the product is labeled accurately. After some of the decisions the ELCA made at its most recent nationwide Synod, I wouldn't assume their programming is altogether "family-friendly"....
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