This week's ELCA lighted-sign tackiness is short and to the point:
SHINE, DON'T WHINE.
That's easy for you to say! You're a lighted sign! I suppose, apart from that, that this is good advice.
On the other hand, most light bulbs require more than good intentions to make them shine. What this slogan-of-the-week fails to deliver is a mention of the power source that will fill the body with light, and how the body can get plugged into it. Now that would really be good news!