Hurladay Tackiness

This just in from the ELCA church sign down the street:

GOD IS COOL

I'm still trying to parse that one. Either it's another example of opportunistic tackiness, capitalizing on the current streak of hot, muggy weather (i.e., "God is just as refreshing as air conditioning, only cheaper!"), or it's a brave attempt to make a countercultural fashion statement, in hopes of changing the tastes of the impressionable hoi polloi (i.e., "Orange is the new pink, pork is the other white meat, and by the way, this summer God is totally 'in'!").

Excuse me. I have to go talk to God. On the porcelain phone.